Stephen Paul

Stephen Paul

Product UX Designer

Product Analyst — Strategic Thinker — Elevating Digital Experiences with AI — Precision with Love —

Crafting Intuitive, Scalable, and High-Impact User Experiences!

Check my work

My Resumé

10+

Years Experience

Design + product experience across SaaS, finance, HR-tech, eCommerce, and publishing.

100%

Accessibility & A11y Compliance

Committed to WCAG-aware, accessible product experiences.

6+

Products & Platforms Launched

End-to-end product design from discovery to delivery.

5000+

User Research Sessions & Interviews

Interviews, usability tests & empathy workshops that informed product decisions.

3+

AI / GPT Features Launched

AI-driven features: recommendation engines, candidate matching & automation.

100%

Client & Stakeholder Satisfaction

Positive stakeholder feedback and repeat engagements.

My Approach

I don’t just design interfaces—I solve problems. Every product presents unique challenges, and I approach them with a strategic mindset...

...balancing user needs, technical feasibility, and business goals. Whether it’s simplifying onboarding, improving accessibility, or designing zero-to-one products, my goal is to create solutions that don’t just look good but work brilliantly.

Check my work

My Resumé

Professional journey

Applied Software Pvt. Ltd. (WealthSpectrum)

Sr. Product UX Designer

October 2024 — Present

  • Leading UX /UI design for the wealth and asset management platform.
  • Integrating GPT-based AI to assist Relationship Managers (RMs) in recommending investment products.
  • Designing user-centric solutions to enhance client portfolio analysis and financial decision-making.
  • Collaborating with developers and stakeholders to refine workflows and improve platform usability. Conducted usability testing and iterative prototyping to simplify complex financial decisions for clients.
  • Built design consistency across the platform through scalable design systems.

Investment Product Recommendation Design

Usability Testing

Design Affordance

Wealth & Asset Management UX

Empathy Mapping

Wireframing & Prototyping

Fx31 Labs Pvt. Ltd.

Product Owner (with UX focus)

June 2024 — October 2024

  • Directed UX strategy for an AI powered recruitment platform, shaping user journeys for candidates and recruiters.
  • Conducted market & user research to inform experience design, ensuring product competitiveness.
  • Translated insights into wireframes, prototypes, and feature designs while leading agile delivery.
  • Spearheading AI powered product development in talent acquisition, leveraging AI and GPT-4 for improved recruitment processes.
  • Advocated for accessibility and usability best practices in all product releases.
  • Collaborating with engineering, marketing, and sales teams to prioritize product backlog and deliver timely, impactful features.

Product Road Mapping

Product Design

User Experience (UX)

Scrum

Usability Testing

Business Analysis

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Lead UXDesigner & Product Owner

February 2022 — June 2024

  • Defined UX vision for two HR tech platforms (SkillDB & JobTatkal).
  • At SkillDB, streamlined the talent management experience by designing intuitive dashboards and navigation.
  • At JobTatkal, introduced AI powered recruiter tools, including candidate matching and engagement journeys.
  • Built and scaled a design system ensuring consistency across both products.
  • Balanced UX leadership with product ownership, ensuring design thinking guided the roadmap.

As a Lead Product UX Designer and Product Owner for SkillDB and JobTatkal at OpenXcell Technolabs, I was responsible for shaping product strategy to meet the evolving needs of talent management and acquisition. I focused on delivering an outstanding user experience, helping companies efficiently find and hire vetted talent.

At SkillDB, I built a user-friendly platform that simplified talent management, working closely with development, marketing, and stakeholders to translate insights into valuable features. For JobTatkal, I leveraged AI technologies like GPT-4 and Vertex AI to revolutionize talent discovery, automate candidate outreach, and improve recruiter engagement.

Across both platforms, I ensured our products stayed competitive by aligning roadmaps with market trends, ultimately delivering efficient, results-driven solutions that positioned SkillDB and JobTatkal as key partners for companies aiming to elevate their recruitment processes.

Product Road Mapping

Product Design

User Experience (UX)

JIRA

Usability Testing

Sprint Management

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Product UX Designer

July 2020 — January 2022

  • Designed responsive web and mobile experiences for SaaS products and marketing touchpoints.
  • Conducted A/B tests and analytics reviews to optimize landing pages, emails, and in-app journeys.
  • Led UX writing for Orderhive SaaS, improving clarity and conversion.
  • Collaborated with marketing on user research to inform growth-driven design decisions.

Worked on web and mobile layouts using designing and prototyping tools like Figma, Adobe Illustrator, Adobe Photoshop. "Unbounce.com" for marketing landing pages, website popups, sticky bars, "Hubspot," and "Mailchimp" for designing emailers, eBooks, Infographics. "Techsmith Camtasia" for creating/editing videos (animated and software tutorials). Designing brand guidelines and marketing assets.

UX Writing - worked on the SaaS product website "www.orderhive.com" along with the entire layout designing.

Also, much active in digital marketing conceptualization, with CRM tools like Hubspot, sales and marketing tools like Bombora, Google analytics, SEMrush, SEOquake. Conceptualizing system design architecture. Marketing pillar page analysis, design, research.

Product Design

User Experience (UX)

Design systems

Creative Design

User interface design

Prototyping

Growth Driven Designing

OpenXcell Technolabs Pvt. Ltd.

Technical Writer and Designer

July 2018 — June 2020

  • Created user-centric content (knowledge base, tutorials, UI text) improving product onboarding.
  • Collaborated with UX teams on interface guidelines, accessibility, and content design.
  • Designed marketing creatives and prototypes, establishing consistency between brand and product experiences.

Worked on marketing and knowledge-centric articles, guest posts, promotional video scripts, software update write-ups, infographics, etc. Was also involved in designing creatives for social media posts, web layouts, emailers, video editing, etc. Actively involved in organizing and hosting webinars and podcasts.

interpersonal communication

Digital Marketing

Creative Design

Growth Driven Designing

Shrubscribe, Content Shrub

Founder & UX Designer

November 2016 — June 2018

  • Built a self-publishing platform for authors with focus on intuitive workflows for manuscript submission and publishing.
  • Conducted user interviews with authors to refine onboarding and dashboard UX.
  • Oversaw product design, usability, and brand positioning.

Aussizz Group Pvt. Ltd. (Kesar Services)

UX Driven Sr. Content Writer & IELTS Trainer

October 2015 — October 2016

  • Designed learning material and digital experiences for IELTS training modules.
  • Improved student engagement by structuring user-friendly content layouts and feedback systems.
  • Applied UX principles in creating brochures, websites, and digital content for student journeys.

Digicorp Information Systems Pvt. Ltd.

Content Writer & Designer

May 2015 — September 2016

  • Collaborated with product teams on web layouts, infographics, and UX copy.
  • Introduced information hierarchy and navigation best practices for marketing websites.

Digital Marketing

Creative Design

Growth Driven Designing

  • What I bring to the table?

    UX & Interaction Design
    UX & Interaction Design

    Crafting intuitive flows, micro-interactions, and frictionless user journeys.

    Product Strategy & User Psychology
    Product Strategy & User Psychology

    Merging behavioral insights with business goals to design experiences that convert.

    AI-Powered UX & Automation
    AI-Powered UX & Automation

    Leveraging AI-driven insights to optimize engagement and personalization.

    Scalable Design Systems
    Scalable Design Systems

    Building robust component libraries that maintain consistency across products.

    Conversion Optimization & Usability
    Conversion Optimization & Usability

    Enhancing digital experiences to improve retention and drive impact.

My articles

August 6, 2025

The Myth of the “Happy Path”: How Designing Only for Ideal Journeys Is Hurting Real Users

We all design for the happy path: the smooth, error-free user flow that looks perfect in demos. It’s how success is showcased.

August 4, 2025

UX Debt: The Invisible Burden Slowing Teams, Frustrating Users, and Blocking Innovation

Imagine shipping a “good enough” button today, only to realize six months later it erodes user trust, bloats the roadmap with workarounds, and demands weeks of clean‑up sprints.

July 29, 2025

Microinteractions in Figma Design Systems: Enhancing UX with Subtle Animation

Subtle animations – or microinteractions – can make digital products feel more intuitive and engaging. In modern UI design, small motions (like a button hover, toggle switch, or loading spinner) give users feedback and guide their focus

July 25, 2025

What is the 8‑Point Grid System?

The 8‑point (8px) grid system is a spacing convention where all dimensions (margins, paddings, widths, etc.) are multiples of 8 pixels. In practice this means element sizes or gaps are 8px, 16px, 24px, 32px, etc., as shown below.

July 24, 2025

Designing for Interaction: Affordances in Digital UX

Ever opened an app and hesitated because nothing looks tappable? In digital UX, design affordances are the silent signals that guide user interaction.

July 23, 2025

The Untold UX Breakthrough: AI, Design Systems, and Outcomes

Even as senior UX teams sketch wireframes by hand, a revolutionary insight lurks behind the scenes: treat your design system as a product, not a one-off style guide.

Reach out to me

42, Pooja Bungalows, Nr. Sarthi Bungalows BRTS, Opp. Ganthiya Rath, Adalaj Highway, Chandkheda,

Ahmedabad, GUJ 382424, India

stephenpaul189@gmail.com

+91-8733-916-014

Check my work

My Resumé

Stephen Paul

Stephen's LinkedIn Profile
Stephen Paul

Stephen Paul

Product UX Designer

Product Analyst — Strategic Thinker — Elevating Digital Experiences with AI — Precision with Love — Crafting Intuitive, Scalable, and High-Impact User Experiences!

Check my work

My Resumé

10+

Years Experience

Design + product experience across SaaS, finance, HR-tech, eCommerce, and publishing.

100%

Accessibility & A11y Compliance

Committed to WCAG-aware, accessible product experiences.

6+

Products & Platforms Launched

End-to-end product design from discovery to delivery.

5000+

User Research Sessions & Interviews

Interviews, usability tests & empathy workshops that informed product decisions.

3+

AI / GPT Features Launched

AI-driven features: recommendation engines, candidate matching & automation.

100%

Client & Stakeholder Satisfaction

Positive stakeholder feedback and repeat engagements.

My Approach

I don’t just design interfaces—I solve problems. Every product presents unique challenges, and I approach them with a strategic mindset...

...balancing user needs, technical feasibility, and business goals. Whether it’s simplifying onboarding, improving accessibility, or designing zero-to-one products, my goal is to create solutions that don’t just look good but work brilliantly.

Check my work

My Resumé

Professional journey

Applied Software Pvt. Ltd. (WealthSpectrum)

Sr. Product UX Designer

October 2024 — Present

  • Leading UX /UI design for the wealth and asset management platform.
  • Integrating GPT-based AI to assist Relationship Managers (RMs) in recommending investment products.
  • Designing user-centric solutions to enhance client portfolio analysis and financial decision-making.
  • Collaborating with developers and stakeholders to refine workflows and improve platform usability. Conducted usability testing and iterative prototyping to simplify complex financial decisions for clients.
  • Built design consistency across the platform through scalable design systems.

Investment Product Recommendation Design

Usability Testing

Design Affordance

Wealth & Asset Management UX

Empathy Mapping

Wireframing & Prototyping

Fx31 Labs Pvt. Ltd.

Product Owner (with UX focus)

June 2024 — October 2024

  • Directed UX strategy for an AI powered recruitment platform, shaping user journeys for candidates and recruiters.
  • Conducted market & user research to inform experience design, ensuring product competitiveness.
  • Translated insights into wireframes, prototypes, and feature designs while leading agile delivery.
  • Spearheading AI powered product development in talent acquisition, leveraging AI and GPT-4 for improved recruitment processes.
  • Advocated for accessibility and usability best practices in all product releases.
  • Collaborating with engineering, marketing, and sales teams to prioritize product backlog and deliver timely, impactful features.

Product Road Mapping

Product Design

User Experience (UX)

Scrum

Usability Testing

Business Analysis

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Lead UXDesigner & Product Owner

February 2022 — June 2024

  • Defined UX vision for two HR tech platforms (SkillDB & JobTatkal).
  • At SkillDB, streamlined the talent management experience by designing intuitive dashboards and navigation.
  • At JobTatkal, introduced AI powered recruiter tools, including candidate matching and engagement journeys.
  • Built and scaled a design system ensuring consistency across both products.
  • Balanced UX leadership with product ownership, ensuring design thinking guided the roadmap.

As a Lead Product UX Designer and Product Owner for SkillDB and JobTatkal at OpenXcell Technolabs, I was responsible for shaping product strategy to meet the evolving needs of talent management and acquisition. I focused on delivering an outstanding user experience, helping companies efficiently find and hire vetted talent.

At SkillDB, I built a user-friendly platform that simplified talent management, working closely with development, marketing, and stakeholders to translate insights into valuable features. For JobTatkal, I leveraged AI technologies like GPT-4 and Vertex AI to revolutionize talent discovery, automate candidate outreach, and improve recruiter engagement.

Across both platforms, I ensured our products stayed competitive by aligning roadmaps with market trends, ultimately delivering efficient, results-driven solutions that positioned SkillDB and JobTatkal as key partners for companies aiming to elevate their recruitment processes.

Product Road Mapping

Product Design

User Experience (UX)

JIRA

Usability Testing

Sprint Management

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Product UX Designer

July 2020 — January 2022

  • Designed responsive web and mobile experiences for SaaS products and marketing touchpoints.
  • Conducted A/B tests and analytics reviews to optimize landing pages, emails, and in-app journeys.
  • Led UX writing for Orderhive SaaS, improving clarity and conversion.
  • Collaborated with marketing on user research to inform growth-driven design decisions.

Worked on web and mobile layouts using designing and prototyping tools like Figma, Adobe Illustrator, Adobe Photoshop. "Unbounce.com" for marketing landing pages, website popups, sticky bars, "Hubspot," and "Mailchimp" for designing emailers, eBooks, Infographics. "Techsmith Camtasia" for creating/editing videos (animated and software tutorials). Designing brand guidelines and marketing assets.

UX Writing - worked on the SaaS product website "www.orderhive.com" along with the entire layout designing.

Also, much active in digital marketing conceptualization, with CRM tools like Hubspot, sales and marketing tools like Bombora, Google analytics, SEMrush, SEOquake. Conceptualizing system design architecture. Marketing pillar page analysis, design, research.

Product Design

User Experience (UX)

Design systems

Creative Design

User interface design

Prototyping

Growth Driven Designing

OpenXcell Technolabs Pvt. Ltd.

Technical Writer and Designer

July 2018 — June 2020

  • Created user-centric content (knowledge base, tutorials, UI text) improving product onboarding.
  • Collaborated with UX teams on interface guidelines, accessibility, and content design.
  • Designed marketing creatives and prototypes, establishing consistency between brand and product experiences.

Worked on marketing and knowledge-centric articles, guest posts, promotional video scripts, software update write-ups, infographics, etc. Was also involved in designing creatives for social media posts, web layouts, emailers, video editing, etc. Actively involved in organizing and hosting webinars and podcasts.

interpersonal communication

Digital Marketing

Creative Design

Growth Driven Designing

Shrubscribe, Content Shrub

Founder & UX Designer

November 2016 — June 2018

  • Built a self-publishing platform for authors with focus on intuitive workflows for manuscript submission and publishing.
  • Conducted user interviews with authors to refine onboarding and dashboard UX.
  • Oversaw product design, usability, and brand positioning.

Aussizz Group Pvt. Ltd. (Kesar Services)

UX Driven Sr. Content Writer & IELTS Trainer

October 2015 — October 2016

  • Designed learning material and digital experiences for IELTS training modules.
  • Improved student engagement by structuring user-friendly content layouts and feedback systems.
  • Applied UX principles in creating brochures, websites, and digital content for student journeys.

Digicorp Information Systems Pvt. Ltd.

Content Writer & Designer

May 2015 — September 2016

  • Collaborated with product teams on web layouts, infographics, and UX copy.
  • Introduced information hierarchy and navigation best practices for marketing websites.

Digital Marketing

Creative Design

Growth Driven Designing

  • What I bring to the table?

    UX & Interaction Design
    UX & Interaction Design

    Crafting intuitive flows, micro-interactions, and frictionless user journeys.

    Product Strategy & User Psychology
    Product Strategy & User Psychology

    Merging behavioral insights with business goals to design experiences that convert.

    AI-Powered UX & Automation
    AI-Powered UX & Automation

    Leveraging AI-driven insights to optimize engagement and personalization.

    Scalable Design Systems
    Scalable Design Systems

    Building robust component libraries that maintain consistency across products.

    Conversion Optimization & Usability
    Conversion Optimization & Usability

    Enhancing digital experiences to improve retention and drive impact.

My articles

August 6, 2025

The Myth of the “Happy Path”: How Designing Only for Ideal Journeys Is Hurting Real Users

We all design for the happy path: the smooth, error-free user flow that looks perfect in demos. It’s how success is showcased.

August 4, 2025

UX Debt: The Invisible Burden Slowing Teams, Frustrating Users, and Blocking Innovation

Imagine shipping a “good enough” button today, only to realize six months later it erodes user trust, bloats the roadmap with workarounds, and demands weeks of clean‑up sprints.

July 29, 2025

Microinteractions in Figma Design Systems: Enhancing UX with Subtle Animation

Subtle animations – or microinteractions – can make digital products feel more intuitive and engaging. In modern UI design, small motions (like a button hover, toggle switch, or loading spinner) give users feedback and guide their focus

July 25, 2025

What is the 8‑Point Grid System?

The 8‑point (8px) grid system is a spacing convention where all dimensions (margins, paddings, widths, etc.) are multiples of 8 pixels. In practice this means element sizes or gaps are 8px, 16px, 24px, 32px, etc., as shown below.

July 24, 2025

Designing for Interaction: Affordances in Digital UX

Ever opened an app and hesitated because nothing looks tappable? In digital UX, design affordances are the silent signals that guide user interaction.

July 23, 2025

The Untold UX Breakthrough: AI, Design Systems, and Outcomes

Even as senior UX teams sketch wireframes by hand, a revolutionary insight lurks behind the scenes: treat your design system as a product, not a one-off style guide.

Reach out to me

42, Pooja Bungalows, Nr. Sarthi Bungalows BRTS,

Opp. Ganthiya Rath, Adalaj Highway, Chandkheda,

Ahmedabad, GUJ 382424, India

stephenpaul189@gmail.com

+91-8733-916-014

Check my work

My Resumé

Stephen Paul

Stephen's LinkedIn Profile

Stephen Paul

Product UX Designer

Product Analyst — Strategic Thinker — Elevating Digital Experiences with AI —

Precision with Love — Crafting Intuitive, Scalable, and High-Impact User Experiences!

Check my work

My Resumé

Stephen Paul

10+

Years Experience

Design + product experience across SaaS, finance, HR-tech, eCommerce, and publishing.

100%

Accessibility & A11y Compliance

Committed to WCAG-aware, accessible product experiences.

6+

Products & Platforms Launched

End-to-end product design from discovery to delivery.

5000+

User Research Sessions & Interviews

Interviews, usability tests & empathy workshops that informed product decisions.

3+

AI / GPT Features Launched

AI-driven features: recommendation engines, candidate matching & automation.

100%

Client & Stakeholder Satisfaction

Positive stakeholder feedback and repeat engagements.

My Approach

I don’t just design interfaces—I solve problems. Every product presents unique challenges, and I approach them with a strategic mindset...

...balancing user needs, technical feasibility, and business goals. Whether it’s simplifying onboarding, improving accessibility, or designing zero-to-one products, my goal is to create solutions that don’t just look good but work brilliantly.

Check my work

My Resumé

Professional journey

Applied Software Pvt. Ltd. (WealthSpectrum)

Sr. Product UX Designer

October 2024 — Present

  • Leading UX /UI design for the wealth and asset management platform.
  • Integrating GPT-based AI to assist Relationship Managers (RMs) in recommending investment products.
  • Designing user-centric solutions to enhance client portfolio analysis and financial decision-making.
  • Collaborating with developers and stakeholders to refine workflows and improve platform usability. Conducted usability testing and iterative prototyping to simplify complex financial decisions for clients.
  • Built design consistency across the platform through scalable design systems.

Investment Product Recommendation Design

Usability Testing

Design Affordance

Wealth & Asset Management UX

Empathy Mapping

Wireframing & Prototyping

Fx31 Labs Pvt. Ltd.

Product Owner (with UX focus)

June 2024 — October 2024

  • Directed UX strategy for an AI powered recruitment platform, shaping user journeys for candidates and recruiters.
  • Conducted market & user research to inform experience design, ensuring product competitiveness.
  • Translated insights into wireframes, prototypes, and feature designs while leading agile delivery.
  • Spearheading AI powered product development in talent acquisition, leveraging AI and GPT-4 for improved recruitment processes.
  • Advocated for accessibility and usability best practices in all product releases.
  • Collaborating with engineering, marketing, and sales teams to prioritize product backlog and deliver timely, impactful features.

Product Road Mapping

Product Design

User Experience (UX)

Scrum

Usability Testing

Business Analysis

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Lead UXDesigner & Product Owner

February 2022 — June 2024

  • Defined UX vision for two HR tech platforms (SkillDB & JobTatkal).
  • At SkillDB, streamlined the talent management experience by designing intuitive dashboards and navigation.
  • At JobTatkal, introduced AI powered recruiter tools, including candidate matching and engagement journeys.
  • Built and scaled a design system ensuring consistency across both products.
  • Balanced UX leadership with product ownership, ensuring design thinking guided the roadmap.

As a Lead Product UX Designer and Product Owner for SkillDB and JobTatkal at OpenXcell Technolabs, I was responsible for shaping product strategy to meet the evolving needs of talent management and acquisition. I focused on delivering an outstanding user experience, helping companies efficiently find and hire vetted talent.

At SkillDB, I built a user-friendly platform that simplified talent management, working closely with development, marketing, and stakeholders to translate insights into valuable features. For JobTatkal, I leveraged AI technologies like GPT-4 and Vertex AI to revolutionize talent discovery, automate candidate outreach, and improve recruiter engagement.

Across both platforms, I ensured our products stayed competitive by aligning roadmaps with market trends, ultimately delivering efficient, results-driven solutions that positioned SkillDB and JobTatkal as key partners for companies aiming to elevate their recruitment processes.

Product Road Mapping

Product Design

User Experience (UX)

JIRA

Usability Testing

Sprint Management

Backlog Management

Product Lifecycle Management

Cross-Functional Collaboration & Stakeholder Engagement

OpenXcell Technolabs Pvt. Ltd.

Product UX Designer

July 2020 — January 2022

  • Designed responsive web and mobile experiences for SaaS products and marketing touchpoints.
  • Conducted A/B tests and analytics reviews to optimize landing pages, emails, and in-app journeys.
  • Led UX writing for Orderhive SaaS, improving clarity and conversion.
  • Collaborated with marketing on user research to inform growth-driven design decisions.

Worked on web and mobile layouts using designing and prototyping tools like Figma, Adobe Illustrator, Adobe Photoshop. "Unbounce.com" for marketing landing pages, website popups, sticky bars, "Hubspot," and "Mailchimp" for designing emailers, eBooks, Infographics. "Techsmith Camtasia" for creating/editing videos (animated and software tutorials). Designing brand guidelines and marketing assets.

UX Writing - worked on the SaaS product website "www.orderhive.com" along with the entire layout designing.

Also, much active in digital marketing conceptualization, with CRM tools like Hubspot, sales and marketing tools like Bombora, Google analytics, SEMrush, SEOquake. Conceptualizing system design architecture. Marketing pillar page analysis, design, research.

Product Design

User Experience (UX)

Design systems

Creative Design

User interface design

Prototyping

Growth Driven Designing

OpenXcell Technolabs Pvt. Ltd.

Technical Writer and Designer

July 2018 — June 2020

  • Created user-centric content (knowledge base, tutorials, UI text) improving product onboarding.
  • Collaborated with UX teams on interface guidelines, accessibility, and content design.
  • Designed marketing creatives and prototypes, establishing consistency between brand and product experiences.

Worked on marketing and knowledge-centric articles, guest posts, promotional video scripts, software update write-ups, infographics, etc. Was also involved in designing creatives for social media posts, web layouts, emailers, video editing, etc. Actively involved in organizing and hosting webinars and podcasts.

interpersonal communication

Digital Marketing

Creative Design

Growth Driven Designing

Shrubscribe, Content Shrub

Founder & UX Designer

November 2016 — June 2018

  • Built a self-publishing platform for authors with focus on intuitive workflows for manuscript submission and publishing.
  • Conducted user interviews with authors to refine onboarding and dashboard UX.
  • Oversaw product design, usability, and brand positioning.

Aussizz Group Pvt. Ltd. (Kesar Services)

UX Driven Sr. Content Writer & IELTS Trainer

October 2015 — October 2016

  • Designed learning material and digital experiences for IELTS training modules.
  • Improved student engagement by structuring user-friendly content layouts and feedback systems.
  • Applied UX principles in creating brochures, websites, and digital content for student journeys.

Digicorp Information Systems Pvt. Ltd.

Content Writer & Designer

May 2015 — September 2016

  • Collaborated with product teams on web layouts, infographics, and UX copy.
  • Introduced information hierarchy and navigation best practices for marketing websites.

Digital Marketing

Creative Design

Growth Driven Designing

  • What I bring to the table?

    UX & Interaction Design
    UX & Interaction Design

    Crafting intuitive flows, micro-interactions, and frictionless user journeys.

    Product Strategy & User Psychology
    Product Strategy & User Psychology

    Merging behavioral insights with business goals to design experiences that convert.

    AI-Powered UX & Automation
    AI-Powered UX & Automation

    Leveraging AI-driven insights to optimize engagement and personalization.

    Scalable Design Systems
    Scalable Design Systems

    Building robust component libraries that maintain consistency across products.

    Conversion Optimization & Usability
    Conversion Optimization & Usability

    Enhancing digital experiences to improve retention and drive impact.

My articles

The Myth of the “Happy Path”: How Designing Only for Ideal Journeys Is Hurting Real Users

August 6, 2025

The Myth of the “Happy Path”: How Designing Only for Ideal Journeys Is Hurting Real Users

We all design for the happy path: the smooth, error-free user flow that looks perfect in demos. It’s how success is showcased.

UX Debt: The Invisible Burden Slowing Teams, Frustrating Users, and Blocking Innovation

August 4, 2025

UX Debt: The Invisible Burden Slowing Teams, Frustrating Users, and Blocking Innovation

Imagine shipping a “good enough” button today, only to realize six months later it erodes user trust, bloats the roadmap with workarounds, and demands weeks of clean‑up sprints.

Microinteractions in Figma Design Systems: Enhancing UX with Subtle Animation

July 29, 2025

Microinteractions in Figma Design Systems: Enhancing UX with Subtle Animation

Subtle animations – or microinteractions – can make digital products feel more intuitive and engaging. In modern UI design, small motions (like a button hover, toggle switch, or loading spinner) give users feedback and guide their focus

What is the 8‑Point Grid System?

July 25, 2025

What is the 8‑Point Grid System?

The 8‑point (8px) grid system is a spacing convention where all dimensions (margins, paddings, widths, etc.) are multiples of 8 pixels. In practice this means element sizes or gaps are 8px, 16px, 24px, 32px, etc., as shown below.

Designing for Interaction: Affordances in Digital UX

July 24, 2025

Designing for Interaction: Affordances in Digital UX

Ever opened an app and hesitated because nothing looks tappable? In digital UX, design affordances are the silent signals that guide user interaction.

The Untold UX Breakthrough: AI, Design Systems, and Outcomes

July 23, 2025

The Untold UX Breakthrough: AI, Design Systems, and Outcomes

Even as senior UX teams sketch wireframes by hand, a revolutionary insight lurks behind the scenes: treat your design system as a product, not a one-off style guide.

Reach out to me

42, Pooja Bungalows, Nr. Sarthi Bungalows BRTS,

Opp. Ganthiya Rath, Adalaj Highway, Chandkheda,

Ahmedabad, GUJ 382424, India

stephenpaul189@gmail.com

+91-8733-916-014

Check my work

My Resumé